Posts Tagged ‘European Cars’

Audi Launch “Greener” A4

July 28th, 2011

Audi have launched a greener Audi A4 in Europe with plans to introduce the car in the summer here in the US.

The A4 has been the flagship sedan for Audi and it makes sense for Audi to revamp this popular model and aim it at the green market. I like this idea for two reasons – first I like the car, it is a gem and exceptional in every respect which is what you’d expect from the German car maker and secondly and in keeping with the Audio motto (Vorsprung durch technik – forward with technology) it makes a commercial sense for the consumer and manufacturer to bypass all the massive R&D and retooling costs associated with developing a model from scratch.

There is a 2.0 TDI diesel with an injection pressure of 1,800 bar and capable of 1,750 to 2,500 rpm – in plain English this car will reach 62 mph in 8.9 seconds and has a top speed of just over 132 mph delivering a fuel economy of almost 37 mpg.

For those looking for more power and performance, the 3.0 liter V6 TDI diesel engine delivers 62 mph in 6.4 seconds and a top speed of almost 147 mph but also delivers a little over 33 mpg.

You can avoid the messy diesel image with the 2.0 liter TFSI with a top speed of almost 143 mph, 62 mph in 6.9 seconds and 29 mpg.

The A4 also deploys energy recuperation technology which converts kinetic energy into electrical energy when the vehicle brakes – this means that during deceleration there is increased secondary voltage which is released back into the system when acceleration is applied and this reduces the load on the alternator.

While I don’t think this is a true green car, it is another example of good engineering being applied with traditional gas powered vehicles to provide a better environmental alternative. The green cost of developing a model from scratch when power technology is still in development makes a great deal of commercial and environmental sense while consumers are still looking for a car which delivers a great driving experience as well as economy.

Green Car Development – a European Perspective

May 19th, 2011

With developments in the US auto industry dominating media headlines with whether the proposed car bail out plan is going to be passed or not and whether in fact this will only be the first installment of many others down the road, let’s take a moment and look at what is happening elsewhere in the world.

We’ve already touched on the terrible state of the car industry across the world is in and that this is not simply a problem unique to the United States.  Japanese and Korean car makers are seriously feeling the credit crunch and though they have better cash reserves, they are suffering badly and R&D has already been axed in many firms as a response to the economic and financial crisis.

In Europe, the situation is not so clear; the car makers there are not in such dire straits as their American counterparts (if you ignore Land Rover and Jaguar) but there’s a government which is more prone to fund the private sector with subsidies and loans than ours.

On the table right now is a EU 40 billion R&D development package (about $40 billion) simply to fund the development of green cars and this is being earmarked from an existing EU 140 billion economic stimulus package already approved.  Though much is made of the stringent emission tests carried out in the US, there are much tighter environmental issues and regulations that govern the European Union throughout the entire manufacturing, distribution and driving process when it comes to motor vehicles and this is before the much tougher EU emissions regulations come into force in 2010.

Given that much of the existing car fleet in the European Union will not meet these new high standards and the necessity for economic stimulation it is highly likely that this EU 40 billion is going to get passed despite anti-competition issues.

…and where does that leave America in developing a commercially viable green alternative or will we be driving around in VW’s, Fiats. Renaults and Peugeots instead of a Kansas City Cadillac in 10 years time?